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Karla Visconti - Director of Communications Hilton Hotels Corporation, Caribbean & Latin America |
HILTON HOTELS CORPORATION SIGNS MANAGEMENT AGREEMENT FOR HILTON SALVADOR DA
BAHIA
Third
Hilton Hotel in Brazil Reinforces CompanyÕs Efforts to Grow in Latin America
BEVERLY HILLS, Calif., USA (Dec. 18, 2008) - Hilton Hotels Corporation has announced that it
has signed a multi-year management agreement with IMOCOM Group for a full-service 5-star Hilton hotel in Salvador
da Bahia, Brazil. The
170-guestroom Hilton Salvador da Bahia is scheduled for completion in 2011 and
will be HiltonÕs third hotel in the country.
Located in the capital of
the northeastern Brazilian state of Bahia, the waterfront Hilton Salvador da
Bahia will be part of a restoration project in the cityÕs historic center
– designated a UNESCO World Heritage Site in 1985. The development involves the
restoration of a historical quarter as well as construction of a new modern
glass and steel tower where 150 guestrooms will be located.
The Hilton Salvador da
Bahia, located 30 kilometers from Salvador International Airport, will feature
170 charming guestrooms outfitted with the new Hilton Serenity
Collectionª mattress and linens. Recreation options will include a swimming pool, fitness center, day spa, and more
than 3,000 square feet of retail space, while business travelers will have
access to over 8,000 square feet of meetings space, including six meeting rooms
and two ballrooms. The hotel will
offer one signature restaurant, a lobby bar, and 70 on-site parking
spaces. Guests can also enjoy
nearby museums, historical sites, bayside dining, shopping at the Mercado
Modelo, a visit to Elevador Lacerda, or a fun-filled day trip to BrazilÕs
picturesque beaches.
ÒHilton has made a commitment to grow its family of
hotels throughout Latin America and this project strengthens both our expansion
efforts in the region, as well as our collaboration with IMOCOM Group, owners
of a Hilton and Conrad hotel in Portugal,Ó commented Tom Potter, area vice
president, South America, Hilton Hotels Corporation. ÒWe are thrilled about
this development. Not only are we
bringing a third hotel to Brazil, but doing so in a city set for revitalization
and tourism growth.Ó
Salvador da Bahia, the first
colonial capital of Brazil, is one of the oldest and most visited cities in the
country. This historic 16th
century gem takes travelers back in time to experience a snapshot of a
centuries old world, where they can take in the rich architecture of its
streets and colorful houses. The
city of Salvador da Bahia is a unique portal to the past.
Jeff Diskin, senior
vice president – brand management, Hilton Hotels & Resorts, said ÒBrazil is an extraordinary country with a
variety of offerings and the Hilton Salvador da Bahia is the perfect addition
to our Latin American portfolio, offering a warm welcome to both the leisure
and business traveler. Salvador da
Bahia is known as the capital of happiness and we couldnÕt be happier to debut
our third Brazilian hotel in this flourishing destination.Ó
"We are delighted to be part of the Hilton
Family of Hotels and introduce the Hilton brand to Salvador da Bahia, Brazil,Ó
said Alejandro Martins, president, IMOCOM Group. ÒThe Hilton Family features a collection of sales,
marketing, and technology tools, which coupled with our high quality hotel,
will help drive success. IÕm certain that IMOCOM and Hilton as strategic allies
will bring new outstanding projects to South America.Ó
***
About
IMOCOM Group
Grupo Imocom is a consolidated group
of companies and participations acting in several activities and businesses
within the real estate development value chain. Now,
whilst still active in several activities in the real estate sector, ImocomÕs
core business is Tourism. Hotels, resorts, vacation club, spas and tourism
residences are the products being developed both in Portugal and abroad. Hilton Vilamoura, in the Algarve, was the first resort
project of Imocom, it opened last July, it comprises four different business
units – hotel, vacation club, spa and residences – and marked the
entrance of Hilton in the Portuguese market, both for Hilton Hotels and Hilton
Grand Vacations. Following this great success, others will follow. Conrad
Pal‡cio da Quinta is the first Conrad Resort in Europe and it is already under
construction. In Portugal, the group is present in the main markets and cities.
The internationalization strategy of the group is now targeted in three
different countries: Brazil, Argentina and Angola, with other opportunities
being studied. Hilton Salvador da Bahia will be ImocomÕs first project in
Brazil. To complete and complement the geographic expansion of businesses,
Imocom has developed with Hilton a strategic relationship for the development
of projects in several markets. Looking
beyond the obvious is ImocomÕs mission, and it is its ability to innovate and
differentiate that creates competitive advantage for all its products. For more
information please visit www.imocom-grupo.com
About
Hilton Hotels & Resorts
With more
than 500 hotels and resorts on six continents, Hilton continues to be an
innovative leader in the full-service hospitality segment and one of the most
recognized global names in the industry. HiltonÕs belief that Travel Should
Take You Places¨ celebrates a commitment to the guest experience and to the
idea that travel can and should be transformative. HiltonÕs variety of
services, amenities and programs are designed to give guests more choice and
control over their stays so they can be at their best, 24/7 whether they travel
for business or leisure. Each unique Hilton hotel and resort was designed to
reflect the sense of place of its location; each team member chosen to reflect
the local culture and community.
Start your journey at www.hilton.com
available in English, Spanish and French.
About
Hilton Hotels Corporation
Hilton Hotels Corporation is the
leading global hospitality company, with more than 3,000 hotels and 500,000
rooms in 74 countries and territories, including 135,000 team members
worldwide. The company owns, manages or franchises a
hotel portfolio of some of the best known and highly regarded brands, including
Hilton¨,
Conrad¨ Hotels & Resorts, Doubletree¨, Embassy Suites Hotels¨, Hampton Inn¨, Hampton Inn
& Suites¨,
Hilton Garden Inn¨,
Hilton Grand Vacationsª, Homewood Suites by Hilton¨ and The Waldorf=Astoria Collection¨. The Hilton Family of Hotels adheres to founder Conrad
HiltonÕs philosophy that, ÒIt has been, and continues to be, our responsibility
to fill the earth with the light and warmth of hospitality.Ó The company put a name to its unique
brand of service that has made it the best known and most highly regarded hotel
company: be hospitable¨.
The philosophy is shared by all brands in the Hilton Family of Hotels,
and is the inspiration for its overarching message of kindness and
generosity. For
more information about our company, please visit www.hiltonworldwide.com, and to
learn more about our be hospitable philosophy, please visit www.behospitable.com.