Some Achievements & Milestones in the History of Sergat España.
1987 – 2007

√ Independent Communications Agency with profits since the second year of operation

√ Creation of Concept and implementation of promotional campaign for the Barcelona ’92 Olympic Games in Germany and Switzerland for “Turisme de Barcelona” (Barcelona Tourism Board)

√ Introduction and representation in Spain of the destination Seychelles for the Ministry of Tourism of Seychelles

√ Introduction and representation in Spain of the destination Hong Kong (first asian tourist office establishing a presence in Spain). Sergat is the only Agency in the world that has worked without interruption for the Hong Kong Tourism Board since 1989 up to now

√ Tourism Promotion entrusted by the ATC (Australian Tourist Commission) in the Australia pavilion of the Expo 92 in Sevilla

√ Introduction and representation in Spain of the destination Australia for ATC (Australian Tourist Commission)

√ During many years Sergat has been the only agency in the world that worked simultaneously for Hong Kong and Australia, two “giants” in the International Tourism Boards field

√ Introduction and representation in Spain of the destination Jamaica for the Ministry of Tourism of Jamaica

√ Introduction and representation in Spain of Block Hotels Kenya, the first Kenyan hotels to establish presence in Spain

√ First representation of the Mauritius hotel industry (Belle Mare Plage/Intermeer Hotels) in Spain

√ Sergat conceived and implemented the donation of five kangaroos offered by the city of Sydney (Australia) to the city of Barcelona on the occasion of Sydney’s election as Olympic host city

√ Introduction and representation in Spain of the destination Cayman Islands for the Ministry of Tourism of Cayman Islands

√ Marketing & Communications Agency for United Touring Africa (Zimbabwe, Malawi, Tanzania, Kenya, Uganda, South Africa)

√ During 10 years Sergat has been the official representation in Spain of Switzerland Tourism until this organization decided to open its own office due to the success and significant increase in the number of Spanish visitors

√ Spain’s first agency specialized in the travel and tourism industry that had its own website

√ In 1998 Sergat created its events division under the name “Balloon – special events for highfliers”, offering global services for the organization of events and road shows. “Balloon” offers its services to clients also beyond the travel and tourism industry, as by example Hewlett Packard (“Balloon” has developed and implemented HP's pan European road shows during five consecutive years)

√ Implementation in Spain of the pan European program for the Development of tourism to the Caribbean, an official EU sponsored program

√ Organization of the event “Millenium” and launch of the new Swissair Business Class. Creation of the first three-dimensional multivision show for an airline.

√ Launch, creation of brand image and implementation of an integrated campaign for low cost carrier Basiq Air in Spain

√ Launch, brandswitch from Basiq Air to transavia.com and implementation of an integrated campaign for transavia.com (Hollands leading Low cost Airline) in Spain

√ Creation of the “Spiral” advertising campaign for the online travel portal eDreams (for both the Spanish and Italian markets)

√ Communication and promotion campaign for lastminute.com in Spain

√ Creation of the innovative “Delta’s Aviation Club” (Aviations club for spanish media) for Delta Air Lines

√ Creation, concept and edition of delta-actualidad.com, Delta Air Lines news portal for the Spanish media

√ Communication campaign in Spain for the celebration of the bicentenary of the State of Louisiana (USA). Coordination of the art exhibition “Heart of Spain” in cooperation with the Spanish National Cultural Heritage

√ Creation and development of the first Crisis Communication Seminar for the travel and tourism industry. This seminar is offered to interested companies and institutions

√ Communications Agency in Spain for Mauritius most popular hotel among the Spanish public: The Residence Mauritius (top class)

√ First specialized tourism communications agency admitted as member by the World Tourism Organization (WTO)

√ Creation of the national Waiter’s Race in Spain (Barcelona), originally created by Sergat for Hilton Hotels and later transferred to San Miguel

√ Communications Agency for Delta Airlines in Spain and special communications program for this airline in the aftermath of 9/11

√ Communications Agency for german Airline Condor

√ Communications Agency for the global airlines alliance SkyTeam during the World Air Cargo Forum

√ Advisory tasks for the restructuring of the Hong Kong Tourism Board’s official international website, www.discoverhongkong.com

√ Special communications program during Delta Air Lines filing for “Chapter 11” and its successful restructuration process and unprecedented international expansion

√ Communications and launch campaign for the Spanish luxury wholesaler “Southern Cross”

√ Sergat has managed to maintain some of its first-class international accounts during very long periods (up to 18 years!), which is very unusual in the Marketing/Communication Agencies field

√ Sergat works/worked for a wide number of other accounts in the tourism, hospitality and airline industry from all over the world (Orlando, Florida, London, South Africa, Queensland, Seychelles Hotels, Tirol, thomsonfly.com, Azurra Air, Maersk Air, Kuala Lumpur Convention Centre, Emirates, KLM, Masons Travel Seychelles, Mauritours Mauritius, Rhino Safaris, Promo Malta, Dubai, Kuoni, etc, etc)

√ Sergat produced and distributed over 4000 press releases, organized press trips for over 1300 journalists and implemented over 1500 events of all kinds (from small workshops to national mega events)

√ Sergat generated for its accounts multi million Euro value in editorial media coverage